Rolls-Royce Car at Rs. 4 Crore:

Rolls-Royce Motor Cars previewed its two-door, four-seat Phantom Coupe in Mumbai on Saturday, Feb 21, 2009 its fourth new model in the Phantom series line-up.

"The Phantom Coupe is the most driver-oriented model in the current line-up. It completes the Phantom family, adding to Phantom, Phantom Extended Wheelbase and Phantom Drop-head Coupe," Matthew Bennett, Rolls-Royce Motors Cars' general manager of South and East Asia Pacific, told reporters in Mumbai.

Priced at Rs 4-crore (Rs 40 million) in India, the Coupe can be customized (but not modified) and allows buyers the option of choosing from 44,000 colours. Customization of the car takes up to three months to be delivered from the date of order.

The company had retailed 1,212 Phantoms in 2008 globally, as compared to 1,010 cars sold in 2007. "I cannot say that we are not affected by the global meltdown, but we are buffered because we cater to an exclusive group. Our sales volume for 2008 was up by 20 per cent, despite the economic situation," he said.

The company's major markets are the US, Great Britain, the Middle-East and then Asia-Pacific, Matthew said. "The US constitutes about 40 per cent of our market," he said.

He said three Coupes were sold in India in 2008 and the company was already in talks with a party here to book one this year.

Rolls-Royce Motor Cars has two dealers in the country --Delhi-based Select Cars and Mumbai-based Navnit Motors.

"We have recently invested Rs 284.74-crore (Rs 2.85 billion) into our manufacturing and head-office facility at Goodwood, UK. This is in preparation for producing a new model that will sit next to the current Phantom range," a company spokesperson said.
The company is to begin production of a new Rolls-Royce model, codenamed RR4, in the UK in 2010, a company statement said.

Its top five world-wide dealers are located in Abu Dhabi, Beijing, Beverly Hills, Dubai and London, it added.
 

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